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How Uniqlo — The Japanese Clothing Giant That May Buy J.Crew — Is Taking Over The World

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UNIQLO SoHo

Japan's Fast Retailing is in talks to purchase J. Crew for as much as $5 billion, according to the Wall Street Journal

Fast Retailing is the parent company of Uniqlo, which has exploded in the past decade, becoming Asia's biggest clothing retailer. And its leaders have ambitious goals to make the brand the leader in retail worldwide.

Uniqlo, which focuses on mass-producing affordable basics in dozens of colors, got its start in the Japanese suburbs. Less than 20 years later, it's laid its stake along swanky shopping streets in major global cities.

What's the story behind the company's success?

Additional reporting by Megan Durisin.

The first Uniqlo opened its doors in Hiroshima, Japan in 1984.

The company is a division of Japanese retail holding company Fast Retailing, with Tadashi Yanai at the helm. In addition to Uniqlo, Fast Retailing owns brands including J Brand, Theory, and Comptoir Des Cotonniers and National Standard.



The company originally called itself "Unique Clothing Warehouse." By joining those words together, Uniqlo was born.

The name is pronounced "YOU-nee-klo" in English. 



In the early 1990s, the Japanese economy hit a major slump. And Uniqlo's cheap clothes got popular fast.

The Japanese economic downturn is often called "The Great Recession" and lasted for an entire decade. It was bad news for the country as a whole, but Uniqlo reaped major benefits by catering to citizens who were trying to cut back on spending.



See the rest of the story at Business Insider

The 'Economics Of Sex' Theory Is Completely Wrong

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Economics of Sex Austin Institute

Society is crumbling because women can't keep their legs closed, driving marriage rates to an all-time low — at least that’s what a popular new video claims.

Based on research from psychologist Roy Baumeister and created by the Austin Institute (AI) for the Study of Family and Culture, the animation supposedly provides economic insight into the world of sex and relationships.

But despite a cutesy veneer, it's bursting with false and blatantly sexist claims, like the ideas that men want sex more, women want marriage more, and the decline of marriage rates will destroy the world.

Jezebel's Lindy West already tore apart the video from a feminist point of view. Even beyond that though, the economics of the video are simply wrong.

The real economics of sex

Let's start with the absurd idea that the market for intimate relationships behaves anything like the market for, say, lumber.

The video argues that excess supply of sexually active women has lowered the "price" of intercourse to detrimental levels. Rather than paying for sex with marriage like in the past, men must now only hand over a couple dates, or even just a few drinks, for some time under the sheets.

But an inversely proportional supply and demand relationship only applies to markets that include the exchange of money, according to economist Marina Adshade, a professor at the Vancouver School of Economics and the author author of "Dollars and Sex."

"If I buy something from you, all I have to do is give you currency, and then I can give that currency to a third party if I want. That’s not the way it works in relationships," she told Business Insider.

Adshade, instead, compares dating to bartering. People decide to start relationships by identifying a unique combination of traits, like sense of humor, kindness, or a killer body, that they want in a partner. It's a careful trade, not a business transaction.

"That makes the market really, really inefficient. Barter economies are difficult because trying to find somebody who is selling what you want to buy and is buying what you have to sell is complicated," she said.

The traditional supply and demand model also assumes all "goods" on the market are the same.

"The only way the story works is if women are all essentially identical and if women are all offering the same product," Adshade said.

economics of sex theoryLet me be clear, I'm not a new car, a gallon of milk, or a pricey pair of jeans. Labeling women (and men for that matter) as commodities ignores the complexity of human interaction.

For the sake of argument though, if women were goods, the market would contain far too much variety for a simple correlation between supply and price. Regardless of the cost, men will always have vastly different preferences — and options.

"If the market’s not clearing, it’s not because there’s excess supply — which is what the video is arguing. It’s simply because these markets are unbelievably complicated," Adshade explained.

After making the dubious argument that dating follows the laws of supply and demand, the video makes an even more ridiculous case for how women can increase their likelihood of marriage: collusion.

Collusion occurs when businesses agree, usually underhandedly or illegally, to control the market by forming a cartel. The video suggests that women should "police" each other to prevent casual sex — as it claims they used to do in the days before birth control.

economics of sex

I can't even begin to fathom the implications of women shaming each other into saving sex for well-behaved, marriage-minded men. Even the video artist's interpretation of these sex police looks like Hitler in a mini-skirt. But again, the economic theory swings and misses.

"In the market for love and sex, there are literally millions of people. It's a perfectly competitive market. It's not possible to form a cartel. Period. Without or without enforcement," Adshade explained.

In other words, even if one group of women tried to restrict access to casual sex, an even larger number of women likely wouldn't participate. This concept of policing also revolves around the assumption that men — and I quote from the video — "only behave as well or as poorly as the women in their lives allow." Apparently, men became brain-dead scoundrels about the same time women turned into livestock, pedaling their own meat in exchange for monogamy.

It's also worth noting that Baumeister, the man behind the slut-shaming, isn't even an economist. He's a social psychologist.

"The fact that he keeps saying women should collude just shows he's not an economist. Because no economist would ever say that," Adshade said.

In short, none of the economic theory in the ironically named "Economics of Sex" video makes valid points. And we haven't even addressed the unfounded scientific and political reasoning in the video.

Bad science and questionable politics

First of all, not all women require a ring on their finger. Researchers at AI might want to sit down for this, but I know single women of all ages not interested, or at least not actively seeking, a husband. Even more shockingly, we want sex, too. The fact that women seek it less often probably has more to do with social constructions than any differences in biology.

For example, Daniel Bergner's book "What Do Women Want?" details some of sexual psychologist Meredith Chivers research. In her experiments, women were much more honest about their number of sexual partners when attached to a fake polygraph. Sometimes, the numbers were even higher than male averages. For whatever reason, women tone down their sexuality for public consumption.

Similarly, not every man is a horny ruffian avoiding commitment as this doom-filled sacrifice. In fact, men often want serious relationships sooner than women. For example, 8% more men than women report they'll commit to someone they don't love, and 20% more men than women expect to live together after a year of dating, according to Match.com's annual Singles In America study, conducted by biological anthropologist Helen Fisher. The same study also found 8% more men than women report they've experienced love at first sight.

Aside from all the wildly incorrect assumptions, AI clearly adopted a conservative agenda for the video. As Brandon Watson of the Austin Chronicle pointed out, Mark Regnerus, the man infamous for research falsely concluding that gay parents harm children, partly runs the Austin Institute for the Study of Family and Culture.

These are the guys who thought comparing birth control to pesticides was a swell idea, perhaps the most cringe-worthy part of the video:

"How did the market value of sex decline so drastically? Economists often speak of technological shocks that dramatically alter markets. Take pesticides for example," the video explains in a chipper narration, which goes on to discuss how pesticides ruin the environment before bringing the comparison back to birth control. "While the original purpose of the pill was to prevent pregnancy, the data reveals an unanticipated side effect. The pill threw the mating market into disarray."

Before the pill, women were too scared of pregnancy to enjoy themselves outside of wedlock. But as soon as oral contraception came on the scene, the video insinuates, horny females starting jumping into bed with anyone with a Y chromosome. And that's when marriage rates started to drop.

Beyond the abhorrence of the comparison, only the right-wing patriarchy would trash a technological innovation that supported an age of social and political progress for women.

This harmful video preaches a return to the golden-age of chastity, before women possessed the social and financial capital to make decisions, especially regarding sexuality, for themselves. And just as insulting, it relies on illogical economic and scientific research to make that point.

And besides, wouldn't you rather live and date in a world where women don't manipulate men into marriage using sex? Let's just admit we all enjoy it and move on.

SEE ALSO: New Dating App Is Basically Prostitution, And It Won't Work

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Here's How Mormons Are Supposed To Dress

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Mormon women

A recent New York Times article on the rise of female Mormon missionaries points to the guidelines for appearance described and modeled on the church's website. We decided to take a closer look at the dress and grooming recommendations for this fast-growing religion, which is formally known as the Church of Jesus Christ of the Latter-Day Saints (LDS).

Although there is no specific code for Mormons, the religion emphasizes modesty.

As described on LDS.net:

You might not immediately be able to spot an individual Mormon by his or her clothing. The clothing Mormons wear is fashionable and ordinary, chosen by the members themselves to suit their style within the guidelines. However, if you were to observe a group of young LDS teenagers, you might notice that overall, there is a difference. These girls will not have low-cut tops or tops that reveal their stomachs. Their shoulders will be covered and their dresses will reach their knees. Their clothing won’t be tight or suggestive, even though it’s fashionable. They’ll have no more than one set of earrings, positioned in the usual place on the ears.

Boys won’t have overly baggy pants that reveal underwear and their waistlines won’t hang low. They also have their shoulders, stomachs, and chests covered and their clothing is designed to cover them, not reveal them. Neither group will have tattoos.

Standards for Mormon missionaries are more explicit. Here's a summary of the dress code for the tens of thousands of them (generally young men and women) who go out every year:

Clothing

Women should wear "professional suits, skirts, blouses, jackets, sweaters, and dresses." Jeans or pants are only acceptable during certain activities, like exercise.

Shirts with "cap sleeves" can't be worn alone. But women don't have to tuck in their shirts. While layering is okay, undershirts shouldn't be noticeably longer than the top layer.

Skirts and dresses must cover their entire knee when sitting or standing. No mesh, fishnet or lace tights. And if they wear leggings, the bottoms can't be visible. Wear boots or colored nylons that match with flat shoes.

And all the above clothing should be"attractive, colorful, tailored to fit well, and conservative in style."

Hair and Make-up

While there's no specific style, length, or color for hair, it should be "attractive,""easy to manage,""natural," and "conservative."

If women choose to wear any accessories, like clips or headbands, they can't draw attention or "distract from your message."

Make-up isn't required, but the guide notes it can help women look your best. If women do choose to wear cosmetics, they should be "neutral and conservative in style and color." The same goes for nail polish.

And of course, "bathe daily, use deodorant, and wash your hair frequently." Perfume, if worn, can't be "overpowering or distracting."

Shoes and Accessories

This section covers it all: flats, everyday shoes, heels, boots, exercise shoes, earrings, necklaces, bracelets, watches, rings, and bags.

For safety reasons, women should wear closed-toe and closed-heel shoes. Also, for safety and security, earrings (only one in each ear) can't hang longer than approximately one inch below the earlobe. Naturally, tattoos, nose rings, other body piercings, and toe rings are unacceptable.

Lastly, "backpacks are not professional."

Men

Men should wear wrinkle-resistant suits and ties. When choosing to wear a lighter color, they should stick with grey or brown. Only polyester blend, white shirts can be worn under suits. In colder weather, sweaters and vests are also permitted.

Men also have to wear closed-toe and closed-heel dress shoes or boots with matching socks. No suede shoes or cowboy boots. No backpacks or hoodies either.

Hair should be kept "relatively short and evenly tapered." Faux-hawk, crew cuts, mullets, spikey styles, and messy hair are prohibited. They can't bleach or dye their hair. Sideburns can't be longer than mid-ear either.

"Bathe, shave, and brush your teeth each day. Use deodorant, and wash your hair frequently."

While the guide doesn't mention facial hair, all of the men we saw on the site are clean-shaven.

SEE ALSO: Here's what we saw at a big Mormon pageant in Upstate New York

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A Guy Wants To Make 'Average Looking' Barbie Dolls A Reality

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Barbie toy real life

Average is beautiful. That's what Nickolay Lamm believes.

Lamm created a wildly-popular prototype of an "average" looking Barbie doll last year. Today he's launching a website and asking for monetary contributions to help get these dolls into the hands of kids everywhere.

His doll is a version of Barbie that more accurately reflects what we see when we look in the mirror.

Barbie dolls measurements don't reflect those of an average woman, and it's long been argued that promoting Barbie's body is unhealthy. 

"Rather than waiting for toy companies to change their designs, let's change them ourselves by creating a fashion doll that promotes realistic beauty standards," Lamm told Business Insider.

Lamm is seeking $95,000 for his crowdfunded campaign.

Here are some photos of what the Lammily dolls look like:

LammilyLammilyLammily

And a video about the project:

If you donate to the fund, your money helps cover the costs of tooling and molding, and to meet the manufacturer's minimum order quantity. You also receive perks for being a donor; $25 gets you a first-edition Lammily doll.

You can learn more and donate to the fund here.

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Britain's Prostitution Laws Are A Mess

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hooker prostitute paris franceBritain's prostitution laws are a mess. The proposed alternatives are worse.

Sally abandoned a job in management to sell sex. She works independently, without the interference of an agency or a pimp.

She is not victimised and relishes the fact that she has full control of what she does and when she does it.

Her clients are a mix of men and a few women. They are not criminals or rapists; they are, however, lonely. But if the government follows the recommendations of a report released on March 3rd by the all-party Parliamentary group on prostitution, her customers would become lawbreakers.

The politicians' report calls for an overhaul of the muddled laws that govern prostitution in England and Wales. The legislation does not protect vulnerable women, argues the group. It criminalises sex workers, making it hard for them to exit prostitution. It does not crimp demand and so sanctions the sexual exploitation of women by men. And it fails to recognise prostitution as a form of violence against women. The group proposes criminalising the purchase of sex and toughening laws on pimping and underage prostitution.

Sweden, which criminalised the purchase of sex in 1999, is cited as an inspiration. But the Swedish model is dodgy. The number of street prostitutes dropped after the law was introduced but soon rose again, says Jay Levy, who has written a book on the subject. Counting them has become harder because women have moved to side streets over a larger area.

More are selling sex online, rather than on the streets. And the trade is more dangerous, reckons Mr Levy. Social workers are reluctant to hand out condoms because they do not want to encourage prostitution. Clients who buy sex online are wary of giving any identifying information--something prostitutes value as a safety measure. Men who might once have told the police about women they feared had been trafficked are now reluctant to do so.

Those who work with prostitutes in Britain fear the MPs' proposals could have similar consequences. Georgina Perry of Open Doors, an NHS centre in east London that offers health services to sex workers, says that no form of criminalisation reduces prostitution; it just makes it less visible. One escort worries that women will not report crimes committed against them, fearful of the police targeting other clients and harming their business. Alex Bryce of Ugly Mugs, a scheme that encourages prostitutes to report violence, claims he has yet to meet a police officer who wants to enforce a law criminalising adults who buy sex from other consenting adults in private.

"The law in this country doesn't have any clear principles," laments Gavin Shuker, a Labour MP who leads the all-party prostitution group. His fellow abolitionists, by contrast, have several. The group's members are a curious mix. Of the nine Conservatives, all but two voted against gay marriage in 2013. Some also voted in favour of reducing the term limit on abortion. The group's research was supported by CARE, a charity that says it brings Christian insight and experience to public policy. The Labour members include both Christians and feminists.

In contrast to Scandinavia, feminism is not a powerful force in British politics, and neither is Christianity. But Ms Perry worries that Sweden-style laws could get onto the books anyway. Few want to speak against them, she says. Men worry about accusations of being patriarchal oppressors; women fear being criticised for lack of solidarity. Mr Shuker is encouraged by the passing in February of a non-binding resolution in the European Parliament recommending similar legislation. Britain could end up replacing one set of dismal laws with another.

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Taking Upskirt Photos In Massachusetts Was Legal For All Of Two Days

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skirt model legsWhen Massachusetts’ highest court ruled Wednesday that taking so-called “upskirt” photos of women in public was legal under existing law, lawmakers made a promise: Not for long.

That proved true. In fact, it took just a day for a bill outlawing “upskirting” to sail though the Massachusetts Legislature – a show of bipartisanship on an issue that had commanded national headlines.

The bill, passed Thursday, was sent to Gov. Deval Patrick’s desk for his signature that night and was signed into law Friday morning, becoming effective immediately.

“It shows they can do it when they want to,” the governor said of the swiftness of the legislative response, The Boston Globe reported.

The law makes it a misdemeanor to take covert photos and videos of “the sexual or other intimate parts of a person under or around the person’s clothing,” when a “reasonable person” would believe that those parts of their body were not visible to the public.

The misdemeanor is punishable by a maximum penalty of up to two years in jail and a $5,000 fine. A perpetrator would face up to five years in prison or a $10,000 fine if the victim is under 18, and distributing upskirt images would carry penalties of up to 10 years in prison and a $10,000 fine, according to the legislation. The penalties are similar to those in other states that have criminalized the act.

In Florida, upskirting is a misdemeanor, carrying a penalty of up to a year in jail, as it is in Indiana, where it is punishable with up to a year in jail and a $5,000 fine. In New York, the crime is a low-level felony, with a maximum penalty of between 1-1/2 to four years in jail, and in Washington, where it is a mid-level felony, the penalties are stiffer, at up to five years in jail and a fine of $10,000.

Bay State lawmakers rushed to criminalize upskirting just 24 hours after the Supreme Judicial Court ruled that such activity, though explicitly illegal in some states, including New York, Washington, Indiana, and Florida, was not illegal under Massachusetts law. The books appeared not to have kept pace with just how much technological advancement has empowered “Peeping Toms” and with the reality that with new technology come new opportunities for wrongdoing.

The justices ruled Wednesday that a state law criminalizing the secret photographing of nude or partly nude people did not apply to upskirting, since the women are clothed. The court agreed to toss out the charge against the defendant, Michael Robertson, who was arrested in 2010 for taking cell phone photos and videos up the skirts of female straphangers on the MBTA’s green line.

"A female passenger on a MBTA trolley who is wearing a skirt, dress, or the like covering these parts of her body is not a person who is 'partially nude,' no matter what is or is not underneath the skirt by way of underwear or other clothing," wrote Justice Margot Botsford, in the decision.

She also wrote that a law criminalizing upskirting would be “eminently reasonable,” though the existing decade-old law did not do so.

State lawmakers received the ruling with immediate pledges to close the gap in the outdated, pre-smartphone era law. The House passed a bill Thursday without any objections and without holding a roll-call vote, and the Senate approved the bill 39-0, according to The Boston Globe. In the interest of saving time, the lawmakers also voted the bill through without holding a public hearing, according to The Associated Press.

“We're outraged by what has occurred,” House Speaker Robert DeLeo told reporters after the Thursday vote. “We want to make sure that these types of action are dealt with in our court system and dealt with swiftly.

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Gulf Airlines Defend Rules Against Female Crew Members Getting Pregnant Or Married

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Airbus A380 Emirates flight attendants runway

BERLIN (Reuters) - Qatar Airways and Emirates Airline have defended their policies on pregnancy and marriage for cabin crew after the Qatar carrier came under fire over its working conditions.

The International Transport Workers' Federation (ITF) is running a campaign against Qatar Airways over its monitoring of staff and rules preventing women from becoming pregnant and getting married.

It called on women across the globe to speak out against the airline on Saturday, International Women's Day.

"The treatment of workers at Qatar Airways goes further than cultural differences. They are the worst for women's rights among airlines," Gabriel Mocho, civil aviation secretary at the international grouping of transport unions, told Reuters.

A Swedish newspaper last year published a report entitled "The truth about the luxury of Qatar Airways", which described restrictions imposed on cabin crew.

At the ITB travel fair in Berlin, Qatar Airways Chief Executive Akbar al Baker condemned the article and said people were attacking Qatar because it had won the right to host the 2022 soccer World Cup.

Qatar has been criticized for its treatment of migrant workers helping build facilities for the World Cup.

"All this was a big sensational (effort) to target my country because of 2022, saying people have no human rights. It is not true," he told reporters.

Qatar Airways contracts forbid any member of the cabin crew, the vast majority of whom are female, from marrying during the first five years of their employment with the firm.

"You know they have come there to do a job and we make sure that they are doing a job, that they give us a good return on our investment," Al Baker said.

He also said that Qatar Airways made no secret of the conditions to employees, and provided them with a document stating the terms and conditions of their employment.

"If you come to seek employment with Qatar Airways we give you a document that these are the rules and regulations, if you as a mature individual accept those conditions, then you shouldn't complain."

Employee Benefits

He said because local regulations prevented pregnant cabin crew from flying and the company did not have many ground jobs available for them, pregnant women must often leave.

"We are not in the business where we can guarantee ground jobs or let people stay away ... and don't do anything for the airline," he said.

Cabin crew across the world may not work on board airplanes once pregnant due to health concerns, although some countries allow them to work for up to three months into the pregnancy.

Most airlines then find them work on the ground or put them on maternity leave. In Europe, pregnant women are protected from being fired or made redundant.

Emirates said it has a policy whereby female cabin crew that become pregnant in the first three years have to leave.

"If you are hired by Emirates as a cabin crew, during the first three years we expect from you to fly," Chief Commercial Officer Thierry Antinori said.

Cabin crew who have been employed for more than three years have the option of taking paid maternity leave.

Antinori and Al Baker highlighted the other benefits offered to employees, such as tax-free income and paid-for accommodation. Antinori, a French native who previously worked for German carrier Lufthansa, also said Emirates offered profit-sharing schemes.

"Last year, we had 129,000 applications for cabin crew at Emirates. I do not think these are conditions that are making people reluctant to work for us," he said.

Al Baker said Qatar Airways was recruiting 250 to 300 cabin crew every month and that each open recruitment session saw around 800 and 2,500 candidates.

Back in the 1970s and 1980s, sexism in the industry was a common issue, especially towards cabin crew, but the ITF said such times were long past.

"You can't see that deep level of sexism anywhere now except at these airlines in the Gulf," Mocho said.

International Women's Day has been observed for just over 100 years. According to the United Nations, it is a day when women are recognized for their achievements without regard to nationality, ethnicity, language, economics or politics.

(Reporting by Victoria Bryan and Tim Hepher; Additional reporting by Maria Sheahan; Editing by Alison Williams and Sonya Hepinstall)

SEE ALSO: The 27 Coolest Cars At The Geneva Motor Show

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CHART: How Women Spend Their Time Vs. How Men Spend Their Time

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Although we have made great strides toward women's equality over the last few decades, men and women still spend their time in different ways.

The Bureau of Labor Statistics runs an annual survey of Americans asking how they use their time. The survey results are broken down into a number of different demographic groups.

Women still spend more time doing household activities — a little more than two hours a day, versus about an hour and fifteen minutes for men — and taking care of family members — 40 minutes for women, against 20 minutes for men.

Men spend about an hour and fifteen minutes per day more than women at work and work-related activities, and men have about fifty minutes more daily leisure time than women.

This divide is even more noticeable when one looks at the subcategories of household activities. Women spend almost an hour per day on housework and about forty-five minutes on food preparation and cleanup. Men spend only about seventeen minutes per day on each of these activities.

While things have gotten more egalitarian, these data still show echoes of 50s-style gender roles.

BLS made this chart showing how men and women vary in their time use, based on the 2012 survey results. 

chart time

 (Via Derek Thompson)


NOW WATCH: 5 Subliminal Sex Messages Hidden In Ads For Wholesome Brands

 

SEE ALSO: Here's How Much Real Estate A Million Dollars Buys You In Every Major US City

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The 5 Best States For Women's Pay

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female worker wage gap

While men consistently earn more than women, on average, the wage gap is narrower in certain states.

According to data from personal finance site NerdWallet, women's earnings are more in line with men's in Washington, D.C., Maryland, and Nevada than in most other states in America. For every dollar men take home in these states, women make at least 85 cents.

Here are the five states (and D.C.) with the smallest gender wage gaps:

1. District of Columbia: Women earn 90.1% of what men make

2. Maryland: Women earn 85.3% of what men make

3. Nevada: Women earn 85.3% of what men make

4. Vermont: Women earn 84.9% of what men make

5. New York: Women earn 83.9% of what men make

Nationwide, full-time male workers earn an average 23.6% more than women, which can add up to several hundred dollars a week. Of more than 500 job categories tracked by the Bureau of Labor Statistics, women out-earned men in only two occupations in 2012: counselors and health practitioner support technologists and technicians. On the other hand, women have been found to be the bigger earners in part-time jobs.

What states are the worst? According to NerdWallet's data, female earners should beware of Wyoming, Louisiana, West Virginia, Utah, and Alabama (in that order). In each of those states, women earn less than 72 cents for every dollar that men are paid, based on median salaries. 

Here's a graphic designed by creative agency Column Five and financial services firm Intuit that shows the pay disparity between men and women in every state:

Intuit_GenderPayGap 590x1280

SEE ALSO: Here's Why You Should Always File Your Taxes, Even If You Made Pennies Last Year

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Female Protagonists Made Up A Tiny Percentage Of 2013's Top Movies

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gravity sandra bullock

A new study by San Diego State University has found that only 15% of protagonists were female characters in the top 100 grossing films of 2013.

Even though the year included many standout roles for women like Sandra Bullock's Oscar nominated performance in "Gravity," the new numbers show just how lacking Hollywood is when it comes to female characters.

Martha Lauzen, the director of SDSU's Center for the Study of Women in Television and Film, who created the study, looked at 2,300 characters in the top grossing films of the year.

While the 15% number is unsettling, Lauzen's study titled "It's A Man's (Celluloid) World" found other numbers that were just as alarming:

  • Women only made up 29% of major characters.
  • Only 30% of all speaking roles went to women.
  • 13% of the top 100 films featured equal numbers of both male and female characters.
  • Female characters remain younger than male characters with 26% being in their 20's and 28% being in their 30's (compared to men at 27% in their 30's and 31% in their 40's).
  • Race was skewed even more with 73% of all female characters being white. The study even states that moviegoers were as likely to see an "other-worldly" female character (3%) as they were to see an Asian female character (3%).
  • 61% of male characters were actually seen working compared to the much smaller 40% of women.

SEE ALSO: Sandra Bullock Will Take Home An Insanely Large Paycheck For 'Gravity'

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How To Get More Girls Into Math

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Women have come a long way from being seen only as pie bakers to today’s pi pioneers. 

This Friday is Pi Day, a celebration that falls on March 14 each year. Pi Day celebrations would be well served if parents take time to review with their kids that mathematics is for everyone, especially those who love puzzles.

Ruth Charney, president of American Women in Mathematics (AWM), is keen to solve one word problem in particular: Woman + Mathematician = Mathematician and not “Woman mathematician.”

“We really want to be mathematicians, not ‘Women mathematicians,’ ” Ms. Charney explains during a telephone interview from her office at Brandeis University Friday. “We would like to move past that gender distinction.”

Another problem to solve is getting girls and young women through key transition periods in life where they most commonly abandon the pursuit of math and other STEM disciplines.

“We want girls to see math as a viable and attractive option because it is,” Charney says. “It’s a wonderful job. It’s a wonderful place to be for women today.”

Charney, the mother of two adult sons, has some solid advice and a few cheat sheets for parents and teachers who want to encourage a child’s interest in math.

“I think the way to go when talking to children is to show that math is really about puzzle solving, not just doing some rote equations,” Charney says. “Too often, it just becomes a competition to see who can solve and equation the fastest.”

Apparently, in Charney’s experience, girls do not blossom via a competitive atmosphere, as boys often do.

“For many of us, it’s more about working out a puzzle – finding a solution – than some rapid calculation,” Charney said. “That’s where having camps and events for girls only can be very useful, because they help build confidence and self-esteem.”

Once that base of confidence is solid, Charney says young women have no issue with working shoulder-to-shoulder with men in educational and work environments.

As part of building that base of confidence for girls and boys at the K-12 level, Charney highly recommends joining a local Math Circle.

“This is not just reading problems out of books, but finding some very engaging and exciting problems to solve,” Charney says.

Another confidence builder and base-broadening experience is a math summer program designed to expose children to really interesting problems to solve.

The AWM website lists summer programs specifically for girls.

For cultivating math fun at home, Charney personally enjoys watching the engaging video lessons on Numberphile.

Websites she suggests for finding the puzzle fun in math include Cut the KnotBarcodes Inc.,High School Math Forum, and eThemes

Another great video resource is TED ED, which has numerous lessons on STEM topics, including several videos on math and physics, composed and narrated by women.

While Charney is still a fan of old-school flash cards, she adds, “I think it’s good to have those kinds of resources for children so they can find the enjoyment in math and see how much scope there is to math beyond just seeing how fast you can solve an equation.”

Although the AWM is leading the charge for women toward the future of math, the organization draws on the experiences of pioneering women of this STEM discipline, via the value of mentoring.

Many of the most famous women in math were not allowed to attend school above the elementary level and so instead relied on male mentors to help them gain education and position in mathematics, according to The Smithsonian’s website on Women in Mathematics History.

The AWM has created a program to match mentors, both men and women, with girls and women who are interested in mathematics or are pursuing careers in mathematics. 

While there are still more doors for women to open in mathematics, it’s nice to know that we no longer need to rely on men to hold them open.

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Heart Attack Symptoms Are Often Misdiagnosed As Anxiety In Women

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Heart attack women

Women are more likely to die of heart attacks because their symptoms are often misdiagnosed as anxiety so they do not get vital swift treatment, said a study Monday.

Researchers at McGill University in Montreal set out to understand sex differences in mortality rates for men and women with acute coronary syndrome.

They asked 1,123 patients aged 18 to 55 to fill out a survey after being admitted to one of 24 hospitals in Canada, one in the United States and one in Switzerland.

The women in the study, the researchers found, generally came from lower income brackets, were more likely to have diabetes, high blood pressure and a family history of heart disease.

They also had substantially higher levels of anxiety and depression than the men.

The researchers noted that the men received faster access to electrocardiograms (ECGs) to check heart rhythms and fibrinolysis to prevent blood clots than the women.

Early treatment for a heart attack can prevent or limit damage to the heart muscle, while saving the person's life.

On average it took 15 minutes and 28 minutes, respectively, for men to be given ECGs or fibrinolysis from the time they arrived at an emergency room.

In contrast, it took 21 minutes and 36 minutes for women.

The researchers pointed to the women's higher levels of anxiety as the primary reason for the discrepancy.

"Patients with anxiety who present to the emergency department with non-cardiac chest pain tend to be women, and the prevalence of acute coronary syndrome is lower among young women than among young men," said lead researcher Louise Pilote.

"These findings suggest that triage personnel might initially dismiss a cardiac event among young women with anxiety, which would result in a longer door-to-ECG interval."

The findings were published in the current issue of the Canadian Medical Association Journal.

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The Worst Mistakes Women Make When Negotiating A Raise

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Because women continue to face subconscious biases, they have to be especially strategic about how they ask for a salary increase.

"Discrimination...can emerge when women act in ways that aren’t considered sufficiently feminine," writes Tara Siegal Bernard in a recent New York Times article. "When women advocate for themselves, experts say, some people find it unseemly, if on a subconscious level."

Here a are few of the most common negotiating mistakes that especially hurt women's chances of getting the raise they deserve:

Not asking at all, and not asking for enough. Research shows that women tend to negotiate less often for themselves than men and pay themselves less for similar tasks, according to the article. Learn your market value by talking to recruiters, searching compensation sites like Salary.com, and networking with both men and women, since women tend to have lower pay and lower expectations.

Not having a list of accomplishments ready. Having specific metrics to point to bolsters your argument for more money. Siegal Bernard recommends keeping a running record of your achievements and the praise you've been given, so that you have it ready when you need it.

Making the request about you instead of the employer. It's a good idea for anyone to frame the negotiation around the value you provide the employer, but it's especially important for women, who can be seen as unlikeable when they advocate for themselves. Using the term "we" instead of "I" can increase your chances of success, Siegal Bernard says.

Negotiating over email. Email conversations can easily be misinterpreted, so it's best to negotiate in person. That way you'll be better able to judge the manager's reaction and adjust accordingly. Otherwise, you could end up like one woman mentioned in the article who had her job offer rescinded after attempting to negotiate her perks over email.

Click here to read the full article.

SEE ALSO: 3 Simple Tricks To Get The Raise You Deserve

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Japanese Women And Work: Holding Back Half The Nation

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japan woman marketKaren Kawabata represents the best of Japan’s intellectual capital. She has just graduated from the University of Tokyo, the most prestigious in the country.

Wry and poised, with an American mother and Japanese father, she has the languages and cosmopolitan attitude that Japanese companies particularly value nowadays.

In April she will join McKinsey, a consultancy that should give her immediate membership of a globe-trotting elite.

Yet Ms Kawabata sees obstacles in her path. She is acutely aware of the difficulties she would face at traditional Japanese companies, should she find herself joining one. Ferociously long working hours, often stretching past midnight, are followed by sessions of "nominication", a play on the Japanese word for drinking, nomu, and the English word "communication"; these are where young hopefuls forge connections and build reputations. Nowadays women trying to impress the boss are allowed to drink plum wine mixed with plenty of soda instead of beer, says Ms Kawabata.

But that is hardly a great improvement.

Above all, she worries that having a family will be nigh on impossible to combine with a demanding career. When she met her boyfriend’s father for the first time this year, she reassured him about her intentions at McKinsey. "I told him that I would rethink my career in a few years’ time," she says.

That one of the brightest of Japan’s graduates needs to say such things should worry Shinzo Abe, the prime minister. Japan educates its women to a higher level than nearly anywhere else in the world: its girls come near the top in education league-tables compiled by the OECD. But when they leave university their potential is often squandered, as far as the economy is concerned.

Female participation in the labour force is 63%, far lower than in other rich countries. When women have their first child, 70% of them stop working for a decade or more, compared with just 30% in America. Quite a lot of those 70% are gone for good.

Beyond the Festival of the Dolls

Mr Abe says he wants to change that. In April 2013 he announced that allowing women to "shine" in the economy was the most important part of his "Abenomics" growth strategy. Raising female labour participation to the level of men’s could add 8m people to Japan’s shrinking workforce, potentially increasing GDP by as much as 15%, according to Goldman Sachs, an investment bank.

More women working for more pay would also increase demand. Hence speeches from Mr Abe attaching new-found importance to matters such as the opening hours of kindergartens and the challenges of breast-feeding outside the home.

For the prime minister, who belongs to the conservative Liberal Democratic Party (LDP), this is quite a turnaround. In 2005, when a previous government was taking steps towards greater equality, Mr Abe and his fellow conservatives warned of the damage to family values and to Japanese culture that could result if men and women were treated equally.

They worried that rituals such as the hina matsuri, or Festival of Dolls, an annual celebration of young girls and the state of matrimony, could be endangered. Their concern was not just based on tradition; keeping women out of the workforce, conservatives thought, made economic sense too. If the country’s "baby-making machines", as a former LDP health minister put it, stayed at home then they would produce more babies, and thus more workers.

This insight proved to be flawed. As the LDP encouraged women to stay at home, the fertility rate, already low, plunged further, bottoming out at 1.26 children per woman in 2005 before edging up to 1.41 in 2012. The consequent dearth of young people means that Japan’s working-age population is expected to fall by 40% by 2050, exerting a powerful drag on the economy.

As a solution to this, the direct measure of getting more women out into the workforce would have great advantages over the indirect tactic of encouraging them to stay at home in the unfounded hope that they will breed instead.

Indeed, it may even turn out that working and having children go hand in hand. In other rich countries, higher birth rates nearly always accompany higher female employment, and in Japan itself the birth rate is higher in the countryside, where more women work, than in the big cities, where fewer do. The changes that might encourage more urban women into work--such as better child-care provision, and a less demanding corporate culture, which would mean shorter working hours for men and women alike--might encourage them and their husbands to have more children, too.

The missing salarywoman

Mr Abe’s interest in all this is new; the problem is not. Yoko Kamikawa, an LDP politician, recently served on the party’s new committee seeking to improve the lot of women. In the 2000s, during Mr Abe’s first term as prime minister, she was his minister of gender equality. She is startled, she says, by the lack of progress since then.

In most countries women’s participation in the labour force dips around the years when they marry and bear children; after that it recovers. But this M-shaped curve is much more pronounced in Japan than in most other rich countries (see chart 1). Japan’s curve has levelled out somewhat in recent years: in 2004 the rate of full- and part-time employment for 30- to 34-year-old women was 61%, a figure which by 2012 had risen to 69%.

Yet young, married mothers are still largely absent from the workforce, and many women returning to work go into part-time or temporary jobs with low pay and little security.

20140329_FBC617Those who stay in work often do so in jobs that waste their abilities. Few women hold professional, technical or managerial roles. In 2012 they made up 77% of Japan’s part-time and temporary workforce.

Many of these workers are well-off married women seeking a little extra income. But others are poor and marginalised.

The precarious existence of such workers was described in "Out", a bestselling 1997 crime novel by Natsuo Kirino which had a resonance, and earned acclaim, beyond the borders of the genre.

The heroine, who spends her nights toiling in a soulless packed-lunch factory, helps conceal the murder of a colleague’s no-good husband. Ms Kirino’s subsequent bestsellers have also focused on the division of gender roles, describing men slaving away in the corporate world, disconnected from women in the home.

At the very top of corporate Japan, the "bamboo ceiling"--so-called by women for being thick, hard and not even transparent--is starting to let in some chinks of light, but they are few and far between. In 2011, 4.5% of company division heads were female, up from 1.2% in 1989. But relative to other countries the numbers are still dismal. Of the most senior, executive-committee-level managers in Japan, 1% were women in 2011, according to a regional study by McKinsey. The equivalent figure for China was 9%, for Singapore 15%.

Corporate culture is by far the biggest obstacle for Japanese women. The practice of hiring graduates fresh out of university and employing them for their entire working lives makes it difficult for employees to take career breaks and seek new positions elsewhere afterwards.

Promotion tends to be based on tenure and overtime, rather than on productivity and performance. And straightforward discrimination remains rampant. In a study that compared the reasons why Japanese and American college graduates leave their jobs, American women cited child care and looking after elderly relations as the main factors. Japanese women blamed dissatisfaction with their jobs and a feeling of being put into "dead-end" roles.

The fact that their husbands, who spend more time at work than their counterparts in other developed countries, spend less time on child care or household chores, adds to the perceived need to stay at home (see chart 2).

20140329_FBC632When Japanese firms take their pick of university graduates they choose men and women, but they still prefer men for management, sticking most of the women on the "clerical" track.

Foreign companies have been able to take advantage of this prejudice by hiring and promoting able female graduates, says Georges Desvaux, the head of McKinsey’s Tokyo office, who also leads the firm’s global research on the role of women in companies.

Overseas executives inside large Japanese companies tell tales of über-secretaries with the talent to run the whole business.

Keidanren, Japan’s most powerful business lobby, has been markedly uninterested in doing much about this.

Though government pressure recently got the lobby to start internal discussions on promoting women, corporate leaders regard Mr Abe’s new enthusiasm for improving the lot of women in the same way as they look on reforms to corporate governance: as costly distractions from the task of lifting Japan Inc’s profits.

Keidanren refuses to ask its members even to state the number of women on their boards, in fear of being asked to increase it, or having quotas imposed. Bureaucrats seeking to find the number scan documents for the suffix "ko", usually found on female names.

Male dominance extends beyond the corporate world: in politics, too, women are grossly under-represented. In the lower house of the Diet, women hold only 8% of seats, with 19% in the upper house. In a global survey of women in parliaments, Japan ranked 123rd out of 189 countries. The older generation of men is particularly traditionalist, and still wields the most clout.

Pampered wife, wise choice

Yet women are not simply being held back by the patriarchy. When the choice is between leisurely dependency in the home--known as sanshoku hirune tsuki ("three meals and a nap")--and the sorry life of a salaryman there is something to be said for putting your feet up. In wealthy places like Tokyo many women simply do not wish to work, says Takeshi Niinami, chief executive of Lawson, a chain of convenience stores.

Mariko Bando, author of "The Dignity of a Woman", a bestselling guide for women on how to succeed in the workplace, points out that many Japanese women do not feel they need a high-status job to enjoy high status. A well-educated woman working part-time in a supermarket will not see that job as defining her identity if she is the wife of, say, a high-ranking Mitsubishi Corporation executive.

Remarkably, women seem to have become more conservative about work in the past few years. In 1979, 70% of women agreed with the statement that "The husband should be the breadwinner and the wife should take care of the home". By 2004 that had fallen to 41%. But in 2012, perhaps because of the recession in 2007-09, just over half said they preferred to stay at home. A survey last year showed that a third of very young women want to become full-time housewives. Potential husbands, meanwhile, were less traditionalist: only one in five young men said he wanted his future wife to stay in the home.

Feminism has remained a timid force in Japan. The long economic boom that began in the 1950s was a national priority which left little room for questioning traditional roles in the home or workplace, says Chizuko Ueno, Japan’s best-known feminist. And women are not without power behind the scenes. Housewives control the family finances, and in the workplace so-called "office ladies" wield a lot of influence over the lives of salarymen, quietly hindering the careers of those they dislike.

There are, however, some indications that the role of women could change. For one thing, the boom that overrode all other interests is long gone. Stagnating wages mean the three-meals-and-a-nap way of life is less widely available, with households increasingly in need of two incomes. And the divorce rate is rising. More Japanese women are opting out of marriages to overworked and largely absent salarymen, and so thus increasingly need to fend for themselves. Although a portion of young women want old-fashioned gender roles, the rest, including the "parasite singles" who prefer living with their parents to marriage, want change.

Herbivore men, carnivore women

Some of the most motivated graduates nowadays are female, and a growing number of companies are waking up to the possibility of putting them to better use than in the past. According to Sakie Fukushima, a director of another business lobby, Keizai Doyukai, human-resources executives say in private that they would hire young women ahead of men most of the time. Yet they are afraid that they will lose them when they have children. Japan’s female 20-somethings now tend to be far more internationally minded than their male equivalents, says Lawson’s Mr Niinami. They outperform soshoku danshi, or "herbivore" men, so-called for taking low-responsibility jobs and preferring shopping to sex. These same young men have little desire to follow the breadwinner/housewife model adopted by their parents. Indeed, Japanese media have recently, with some surprise, begun to note a trend towards young fathers taking on more child care.

In some corners of corporate Japan, firms are changing the old working practices. At DeNA, an internet-services company, employees have noticed that their colleagues in California never stay late at the office, instead continuing their work at home. They are now starting to follow the American example, says the company’s founder, Tomoko Namba. A few firms are trying to increase productivity while shortening hours. Mitsubishi Chemical Corporation, a leading blue-chip, is discouraging workers from staying in the office after seven o’clock.

By 2020 Mr Abe wants women to occupy 30% of all "leadership" positions--which would include members of parliament, heads of local government and corporate executives. His most practical step has been to try to shorten waiting lists for child care by allowing more private companies into a previously state-dominated sector. Here he has seized upon the work of Fumiko Hayashi, the mayor of Yokohama, who after being elected in 2009 managed to reduce the city’s child-care waiting list, then the longest in the country, to zero in just over three years. A former senior saleswoman at Honda, BMW and Nissan, she brought private firms into the sector. Mr Abe wants to expand her "Yokohama method" across the country.

Yet many Japanese women, who are particularly protective of their children, distrust day care (one reason women in the countryside have more children is that they are more likely to have parents nearby to lend a hand). What is required, more people now argue, is an army of foreign nannies. In January, at the World Economic Forum in Davos, Mr Abe suggested Japan’s immigration rules could be eased so that foreign workers could help care for children and elderly relatives, another duty that falls most heavily on women. There have been unconfirmed media reports that the government is considering allowing in as many as 200,000 foreigners a year to work in areas such as construction, child care and nursing.

As with much of the country’s ambitious programme of structural reform, however, such a loosening will face high political hurdles. Immigration is unpopular with the Japanese public; insiders note that Mr Abe may say such things in Switzerland, but has not given public voice to them in Japan.

Until overseas talk is followed by domestic action, many will think Mr Abe lacks the will to push for changes that would greatly improve the life of working women. His actions so far have not impressed. A request that firms allow mothers to take three years of maternity leave--compared with the 18 months they can take now--met with derision from all sides. Companies said it would cripple them; feminist critics said that it was part of the old agenda to keep women in the home. The target of 30% women in leadership roles by 2020 was first proposed in 2003 by then-prime minister Junichiro Koizumi. "The target is an old one, and it was not implemented," says Yuriko Koike, head of public relations for the LDP and a former defence minister. The deadline arrives in only six years; there is little chance it will be met. The idea of reducing waiting lists for child care, too, dates back to Mr Koizumi’s time in office.

Some of Mr Abe’s allies frequently remind voters of the prime minister’s former traditional views on the family. In January Michiko Hasegawa, whom Mr Abe had approved as a board member at NHK, Japan’s national broadcaster, published a column saying that women’s most important task was to bring up their children, and that this should take priority over working outside the home. "The message on women is somewhat mixed," concludes Ms Koike.

If the government really wants to increase female employment, argues Kathy Matsui of Goldman Sachs, it could do so by axing tax rules that keep women’s earnings low. The "head of household", normally a man, is allowed to claim a tax deduction of ¥380,000 ($3,700) as long as his spouse’s income does not exceed ¥1.03m. The pension system, too, encourages limited earnings. As long as a wife’s annual wages remain under ¥1.3m she can claim the national pension without paying any premiums. Tackling such privileges, however, could cost the LDP the votes of millions of housewives and their husbands.

At a private dinner in Davos Mr Abe listened to a small group of senior women, including a former head of state, discuss what Japan should do differently. An awkward moment came when one of the guests, Miki Tsusaka, a partner at the Boston Consulting Group, told him she had dreaded returning to Japan after a successful career spent mostly in New York. Yet increasingly, behind their soft tones and feminine demeanour, many Japanese women are getting ready to break out of their dolls’ house. If the country’s policymakers can find the right ways to help them, those women could boost the economy and reform corporate culture. Both they and their sararimen stand greatly to benefit.

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Female Marine Has A Theory About Why Women Keep Failing The Prestigious Infantry Officer Course

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When Second Lt. Sage Santangelo recently attempted the prestigious Marine Corps' Infantry Officer Course at Quantico, the 10 women who came before her had failed the test.

Santangelo also ended up failing the course, a defeat she attributes to inferior training that women marines receive compared to men, rather than an inherent weakness in women.

The Infantry Officer Course is an arduous 13-week course that aims to push Marines to their physical and mental breaking point in an effort to train only the best as infantry officers. Of 14 women who attempted to pass the course at Quantico, all but one failed within the first day.

In a recent Washington Post column, Santangelo attributes these failures to a double standard women face during their entire time in the Marine Corps.

From the beginning of training in Officer Candidates Schools, women have few chances to compete against men. The schools are segregated based on sex and women are held to a lower set of standards, according to Santangelo.

Santangelo, in The Washington Post, notes:

In the Physical Fitness Test, for example, a male perfect score is achieved by an 18-minute three-mile run, 20 pull-ups and 100 sit-ups in two minutes. A female perfect score is a 21-minute three-mile run, a 70-second flexed-arm hang and 100 sit-ups in two minutes. There was a move to shift from arm hangs to pull-ups for women last year. Yet 55 percent of female recruits were unable to meet the minimum of three, and the plan was put on hold.

This difference in passable criteria sets the tone that women can't compete on a similar level as men, according to Santangelo.

Since it was opened to women in 2012, 14 females have attempted and failed the course at Quantico. Meanwhile, 13 women have passed the slightly less intense two-month enlisted infantry training course at Camp Geiger, N.C.

SEE ALSO: Before Female Infantry Officers Serve In The Marines, They Have To Survive This Killer Course

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Sheryl Sandberg Is Right — Women Are Called 'Bossy' More Than Men

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Facebook COO Sheryl Sandberg

Facebook COO Sheryl Sandberg has decided she doesn't like the word "bossy."

Last month, she and other prominent women, like Condoleezza Rice and Beyonce, collaborated to launch Ban Bossy, a campaign that claims the word disproportionately describes young women, damaging their confidence and desire to pursue leadership positions.

"When a little boy asserts himself, he's called a 'leader.' Yet when a little girl does the same, she risks being branded 'bossy,'" the website states. 

While Sandberg's endeavor brings up worthwhile points about sexism and the lack of powerful women in the world, it has its haters. Some question the necessity of eradicating a word and even the campaign's overall effect on feminism. Others wonder if people truly call women "bossy" more often than men. Recently, libertarian feminist Cathy Young, writing for RealClearPolitics, called the ban a "bad remedy for a fictional problem." 

Young's critique addresses some noticeable holes in the #banbossy logic, such as dubious research. But she swings and misses in one area: the gendered use of "bossy." Citing Google's analytics, she lists examples in which the word "bossy" describes both men and women. Further analysis, however, supports Sandberg's claim that women are called "bossy" much more frequently than men. 

On his blog, Nic Subtirelu, a third year Ph.D. student in applied linguistics at Georgia State University, expanded upon Young's tactics, searching Google for even more gendered phrases. He found that "bossy" refers to women about 1.5 times more frequently than men. The first chart below shows Young's search, and the second chart shows Subtirelu's. 

bossy linguistics

bossy linguistics

These search methods are hardly an exact science though. Since different combinations of words could easily shift the findings, Subtirelu moved on to other techniques. 

In further analyses, he searched Google's Ngram viewer, which shows the frequency of phrases in Google books. He also considered collocation, the idea that certain words have a higher probability of existing near other words. Both demonstrated, once again, that "bossy" describes women more often than men. 

Still, these methods have their flaws. Google can only pick up on set phrases, not the context. For example, someone could say "you're being bossy" about a man or a woman. To remedy that, Subtirelu used the Corpus of Global Web-Based English, a database of the entire English language, to determine all the instances of "bossy" as an adjective. He then read them for interpretation.

"Language isn't necessarily completely random. Certain words tend to co-occur with other words. So if we ask the corpus ... we're actually looking across this astronomical variability [in English]. And we're taking them all into consideration as opposed to picking certain ones [like Google searches]," he told Business Insider.

His initial search yielded about 400 results. And after removing outliers (like a man named Mike Bossy), 101 examples remained — an acceptable, albeit small, sample size. He found that "bossy" describes women and girls three times as often as men and boys, shown in the graph below. (You can read Subtirelu's full post here.)

 

bossy lingusitics

On top of that, corpera actually tend to mention women less than men. For example, the Corpus of Contemporary American English lists "he" 3,304,537 times, while “she” only 1,703,886 times, according to Subtirelu. In that case, three times as likely could even underestimate the rate that "bossy" refers to women.

Without much doubt, "bossy" is a gendered word. The data supports it. But in reality, that means little for the debate about banning its use. 

"You could make an argument that any division in language that separates gender inherently reflects this ideology of sexism. Whether that's a problem or not is another question," Subtirelu said. 

SEE ALSO: The "Economics Of Sex" Theory Is Completely Wrong

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If You're A Woman With A Startup, These Investors Are Most Likely To Give You Millions

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daily muse kathryn minshew mccreery cavoulacos

There is a gender gap in tech. 

So which investors are doing their part to help change the ratio and fund more female founders?

Business Insider researched active portfolios for 16 early- to mid-stage venture capital funds in New York. We then found the number of startups in the portfolios that had at least one female founder and calculated what percent of the total portfolio included female-founded companies. We then got in touch with every firm to confirm the numbers. Angel investors, incubators and accelerators were not included.

Here are the results.

16. Female-founded startups in Bowery Capital's active portfolio: 0%

Firm partner: Mike Brown Jr.

Total active startups in portfolio: 8*

Total investments in active, female-founded startups: 0

Female founder in portfolio: N/A

Percent of female-founded startups in active portfolio: 0%

*Bowery Capital is a brand-new fund that's less than one year old.



15. Female-founded startups in IA Ventures' active portfolio: 2.9%

Firm partners: Roger Ehrenberg (founder) and Brad Gillespie

Total active startups in portfolio: 34

Total investments in active, female-founded startups: 1

Female founder in portfolio: Sonpreet Bhatia of MyCityWay

Percent of female-founded startups in active portfolio: 2.9%



14. Female-founded startups in Insight Venture Partners' active portfolio: 8.8%

Firm partners: Alex Crisses, Deven Parekh, Jeff Horing, Jeff Lieberman, Larry Handen, Michael Triplett, Nikitas Koutoupes, Richard Wells, Ryan Hinkle, Hilary Gosher, Euan Menzies, Peter Sobiloff

Total active startups in portfolio: 91

Total investments in active, female-founded startups: 8

Female founder in portfolio: Christina Koshzow (Branding Brand), Claudia Helming (DaWanda), Saki Dodelson and Susan Gertler (Achieve3000), Milda Mitkute (Vinted), Julie Mahloch (Hayneedle), Danae Ringelmann (Indiegogo), Priya Ayer (Anaqua) and Karen Minnick (Evestment)

Percent of female-founded startups in active portfolio: 8.8%



See the rest of the story at Business Insider

Lab-Grown Vaginas Have Been Successfully Implanted In Four Teenage Women

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Vagina Implantation

Scientists announced this week that between 2005 and 2008 four women from Mexico City received lab-grown vaginas. According to their doctors, the patients are doing well nearly a decade later.

The Verge reports the women who underwent the transplant were all born with a rare genetic condition called Mayer-Rokitansky-Kuster-Hauser syndrome. They published the remarkable accomplishment April 11 in the journal The Lancet.

MRKH syndrome affects one in 4,500 girls. Those affected are born with either "an underdeveloped or absent vagina and uterus."

The women were between 13 and 18 years of age at the time of the surgery.

Traditional treatment for this condition involves painful surgery and dilation procedures, which can be traumatic for patients, and often unsuccessful. In an attempt to find another way to combat MRKH, researchers embarked on a scientific journey to engineer vaginas that would be compatible with each individual patient.

This photo shows an MRI image of an implanted vagina:

MRI_hi rez

Here's a rundown of how the procedure worked:

  • The vaginal organs were generated using cells biopsied from the women's genital areas.
  • The cells were then "teased apart" and grown separately, according to Anthony Atala, a urologist at Wake Forest University who conducted the trials.
  • The cells were "expanded and sewn onto a biodegradable scaffold that researchers had previously shaped into a vagina tailored to each patient."
  • Six weeks later, the women underwent surgery.
  • After the operation, the women's "nerves and blood vessels gradually expanded and started integrating themselves into the engineered tissue," The Verge reported. "By the time the scaffolding had completely disappeared, it was no longer needed — the cells had laid down their own permanent support structure."

Atala, who in 1998 was able to implant engineered bladders in nine children, says that after 8 years the transplanted organs show functionality. The women can experience sexual desire, pain-free sex, and can even reach orgasm, though they are unable to bear children, since they still lack a working uterus.

SEE ALSO: The Miraculous Way Scientists Are Growing Organs In Labs

SEE ALSO: Scientists Are Solving Our Donor Crisis With Lab-Grown Organs

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MRKH Syndrome: What It's Actually Like For Girls Born Without A Vagina

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Vagina Implantation

Scientists recently announced that they had successfully created lab-grown vaginas for a small group of women with a physical anomaly called Mayer-Rokitansky-Kuster-Hauser syndrome.

"Typically, women with MRKH lack a fully functional uterus, cervix and upper vaginal canal,"explains Beautiful You MRKH Foundation. "They have normal external genitalia and breast development, and often have a small external vaginal opening, called a 'dimple,' that looks like a hymen."

About 1 in 4,500 girls are born with this condition. So what's it actually like?

Because they don't have a uterus, women with MRKH can't carry a pregnancy and usually don't menstruate. They do, however, have functional ovaries and fallopian tubes, and can often have biological children through assisted reproduction. Since an upper vaginal canal may be missing completely, intercourse, to the extent that it's possible, is usually painful.

Women with MRKH may also have problems with their kidneys, experience skeletal abnormalities, hearing loss, and heart defects. Still, some describe the psychological toll on teenagers — when women typically are diagnosed — as the hardest part.

"Young women diagnosed with MRKH syndrome suffer from extreme anxiety and very high psychological distress when they are told they have no uterus and vagina," researchers noted in a recent study of the syndrome.

"I was suddenly and shamefully different," wrote one woman, in an essay about her diagnosis.

In 2013, the newly crowned Miss Michigan, Jaclyn Schultz, came out publicly to say that she was born with MRKH. "It's really isolating, and it's scary," Schultz told U.S. News, recalling her diagnosis as a teenager. "I'm coming out with it [now] because it's really nothing to be ashamed about."

Here's a full video of her speaking with U.S. News:

Schultz, who became a spokesperson for Beautiful You MRKH Foundation, also sat with her mother for an interview with ABC News in Detroit. Her mother explained her bewilderment when doctors asked if her teenage daughter had undergone a hysterectomy. "I'm not sure what I'm looking at," she recalled one doctor saying.

Traditional interventions for MRKH had a complication rate of up to 75%, The Verge noted, which makes the possibility of the new technique promising — even though the recent pilot study was very small. Doctors will have a better sense of how effective the new treatment is after it's been used in more — and more varied — patients.

Still, the new procedure has been very successful in the four women, who have now been living with the lab-grown vaginas for as many as eight years.

"When I discovered that there was this possibility available to me, I was very happy," said one of the patients, whose name was withheld, in a video interview. "It is important to let other girls that have the same problem know that it doesn't end knowing that you have the disease, because there is a treatment and you can have a normal life."

"Truly I feel fortunate because I have a normal life," she added. "Completely normal."

SEE ALSO: Lab-Grown Vaginas Have Been Successfully Implanted In Four Teenage Women

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50 Years Ago, This Was The Advice A 'Charm School Handbook' Gave To Teenage Girls

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wards wendy 1966 pleasantfamilyshoppingIn the 1960s and '70s, the Montgomery Ward department stores offered something called the Wendy Ward Charm School for teenage girls.

Once a week the girls would meet in a room above the department store and, according to a WWCS graduate, "spend a couple of hours learning how to paint our nails, walk, and sit with good posture and conduct ourselves like ladies."

The classes would end with a fashion show.

Each attendee received a handbook.

Wendy Ward

Remember, the book was written for young girls in the '60s, which means it was written in the mindset of a girl who grew up in the '40s and '50s. 

The advice is dated. Like this image below, informing young women that it isn't just about what you say but "how you sound." 

Wendy Ward Charm School Handbook

But not all of the advice is terrible; some is just old. Here, the handbook reminds a young woman that it's her unique characteristics that make her appealing (ahem, to men.) 

Wendy Ward Charm School Handbook

Kari Martin-Rollins, 25, recently posted some of these photos on Facebook and allowed Business Insider to post the snaps she took of the handbook.

Martin-Rollins writes,

When my mom was a little girl, she briefly attended [Wendy Ward] charm school, which was apparently more of a norm in the 1960s. She just came across her manual from this program, and we both got a kick out of going through it. Here is a page about developing 'feminine appeal', copyright exactly 50 years ago.

Wendy Ward Charm School First

We dug through the photos Martin-Rollins sent us and found some of the best pages with the most dated advice, like the section on "how to talk to boys."

It reads: "If you saw a movie and you liked a movie, say 'I liked the movie, but I'm not sure I understand all they were trying to say.' This gives him a chance to be very manly and explain things to you."

Also, don't forget to help boys by making them think you're impressed by them!

Wendy Ward Charm School Handbook

Trying to lose weight? The handbook regards you as a "dumpling."

"Learn to love the foods that make you pretty," the book reads.

Wendy Ward Charm School Handbook

Not so fast, "string beans." There are tips here for you, too. You get to eat bread before you fall asleep. 

Wendy Ward Charm School Handbook

"Don't telephone a boy — even if he asks you too. This is sure 'social' suicide," the handbook says.

Wendy Ward Charm School Handbook

Standard etiquette rules are offered:

Wendy Ward Charm School Handbook

As well as a page called "Your Legs And You."

Wendy Ward Charm School Handbook

The book suggests pinning back your ears if you have big ears.

Wendy Ward Charm School Handbook

There's also this great section on getting a date. The advice starts out somewhat timeless, stating men aren't that different from women emotionally — we all want to be loved. 

Then you get down to the bottom of the page.

In all caps: "DON'T DIE AND DON'T GO STEADY. EITHER ONE WILL TAKE YOU OUT OF CIRCULATION."

Wendy Ward Charm School Handbook

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